COME FORTH CREATIVE SOLUTIONS · EVENT PRODUCTION
The Three First Ladies Concert
"3 Legendary Voices. 1 Purpose. Uplifting the world through music."
DATE
December 28, 2025
VENUE
Mayfield Memorial Baptist Church
ATTENDANCE
800 Attendees
THE EVENT
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PROJECT OVERVIEW
A benefit concert built on purpose and excellence.
800
ATTENDEES
3
GOSPEL LEGENDS
~$20K
NET REVENUE
800
SEAT VENUE
THE SITUATION
Two organizations. One vision. A concert that had to be executed with excellence.
The United Missionary Baptist Association (UMBA) and Mayfield Memorial Baptist Church partnered to produce the Three First Ladies Concert — a professionally produced gospel benefit concert to raise essential funds for the UMBA Minister's Wives and Widows Fund.
Featuring gospel legends Karen Clark Sheard, Tramaine Hawkins and Dr. Wanda Wherry — three iconic voices with multi-generational followings — this event required full production management, artist relations, logistics coordination and a comprehensive marketing campaign across two major organizations.
Allyson Cobbins served as Assistant Producer and Logistician — the central operational force that held the entire production together from planning through execution.
PROJECT DETAILS
CLIENT
UMBA Minister's Wives and Widows Association + Mayfield Memorial Baptist Church
ROLE
Assistant Producer & Logistician — Production management, logistics coordination, artist relations, team coordination
ARTISTS
Karen Clark Sheard · Tramaine Hawkins · Dr. Wanda Wherry
VENUE
Mayfield Memorial Baptist Church · 700 W. Sugar Creek Rd. Charlotte, NC · 800 seats
TICKETING
Tier 1: $30 General Admission · Tier 2: $45 · Tier 3: $60 VIP (reserved seating + meet-and-greet) · Tier 4: $75 Premium VIP
BENEFIT
Funds raised for the UMBA Minister's Wives and Widows Fund
PROJECT TIMELINE
From vision to execution.
February 2025
PLANNING BEGINS
Concert concept established. Partnership between UMBA and Mayfield Memorial Baptist Church confirmed. Vision and mission defined.
March–June 2025
FOUNDATION
Artists confirmed and contracts reviewed. Venue booked. Core production team assembled. Event proposal and budget prepared by Allyson Cobbins (June 13). Email marketing launched and event page built.
July–September 2025
CAMPAIGN LAUNCH
Teaser campaign launched. Early bird ticket sales opened (September). Vendor coordination confirmed. Street team activated. Social media campaign intensified across Facebook, Instagram, YouTube and TikTok with hashtag #ThreeFirstLadiesLive.
October–November 2025
ACTIVATION
Full artist reveal and countdown series launched. Radio partnerships activated on WBAV, WOGR and WPZS. Influencer and church partner collaborations began. Sponsorship packages presented (Platinum $1,250 / Gold $1,000 / Bronze $700).
December 2025
FINAL PUSH
VIP ticket push and final sales campaign. Artist travel, hotel and green room accommodations coordinated for out-of-town talent. Social media finale executed. All day-of logistics confirmed.
December 28, 2025
CONCERT DAY
DOORS: 5:30PM · SHOW: 6:30PM · DURATION: 2.5 HRS
Three First Ladies Concert executed successfully at Mayfield Memorial Baptist Church. 800 attendees. Three legendary gospel artists performed for a multi-generational faith-centered audience. Funds raised for the UMBA Minister's Wives and Widows Fund.
THE WORK
Every detail. Every moving part.
TEAM BUILDING
Built and coordinated the primary production team from the ground up — assembling every person needed to execute at the highest level
CONTRACT MANAGEMENT
Reviewed and managed all artist contracts ensuring every term and rider requirement was honored and executed properly
ARTIST LOGISTICS
Managed all artist day-of needs — transportation, green room setup and hotel accommodations for all out-of-town talent and their teams
MARKETING COORDINATION
Collaborated intensively with the social media marketing team on the full campaign — targeting 300,000+ impressions across platforms
CROSS-ORG COORDINATION
Primary point of coordination between UMBA and Mayfield Memorial Baptist Church — keeping two organizations aligned throughout the entire process
DAY-OF EXECUTION
Ensured every logistical and operational detail was executed with excellence on event day — from doors opening to final curtain
THE SYNOPSIS
What happened on December 28, 2025.
On the evening of December 28, 2025, the Three First Ladies Concert came to life at Mayfield Memorial Baptist Church in Charlotte, NC. The 800-seat sanctuary opened its doors at 5:30PM to a faith community that had gathered from across the greater Charlotte metro — and beyond. By showtime at 6:30PM, the room was filled with the kind of anticipation that only gospel music at this level can produce.
Three legendary voices — Karen Clark Sheard, Tramaine Hawkins and Dr. Wanda Wherry — delivered a 2.5-hour production of worship, legacy and celebration. The concert honored ministerial women, uplifted the body of Christ and raised critical funds for the UMBA Minister's Wives and Widows Fund.
"3 Legendary Voices. 1 Purpose. Uplifting the world through music."
THE OUTCOME
Excellence delivered. Mission accomplished.
A sold-out faith experience that brought together a multi-generational community in worship and celebration
Critical funds raised for the UMBA Minister's Wives and Widows Fund — honoring women who have given their lives to ministry
A partnership between two major ministry organizations executed with excellence — positioned to become an annual UMBA tradition
CONCERT MEDIA
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